You don’t think twice about
You don’t think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?
With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.
The majority of advertisers use the free production services that radio and TV stations offer to save money. The fact is: Most Radio and TV production departments are overworked and many are burned out. In most cases, the same person writes and reads the majority of the spots on each station, recycling old ideas and trying to change their intonation and enthusiam for each commercial. Is that really what you want for your campaign?
It’s possible to seperate yourself from the clutter of bland, burned out creative that is circulating in epidemic proportions on radio and television these days.
neon signs